____. . .I hope no one finds out I eat kid cereal!

CINNAMON TOAST CRUNCH

The entire point of this commercial (two commercials, actually) is to make Cinnamon Toast Crunch appealing to adults.  And how do they do that?  With someone that sounds like Isaac fucking Hayes going off about how delicious and sexy each morsel of the cereal is.  At first you think it's a voice over since they're showing Julia-Louise Dreyfus' stunt double slowing chewing away as if someone's under the table gobbling her vagina like an emaciated Ethiopian going to town on a giant jawbreaker.  It's as if they're saying that Cinnamon Toast Crunch is so good it will cause multiple orgasms.  Quite the claim, I know. Eventually the camera pans back and shows the husband staring at the box of cereal.  He is the guy doing to voice-over.  And then she tells him to shut the fuck up, which is what every person watching the commercial is thinking anyway.  First of all, Cinnamon Toast Crunch is delicious.  Is there any childless adult out there that loves sugary cereal but is too timid and self conscious to let anyone see them buy a box of it in a grocery store?  Are they pushing their carts down the cereal aisle, saying to themselves, "Mmmm.. Sugar makes me happy.  Cinnamon Toast Crunch has lots of sugar. Therefore, Cinnamon Toast Crunch equals happy.  Oh, but wait.  There are other people in the store.  They're all staring at me. Staring at me with their eyes.  Watching.  Waiting for me to slip up.  If they see me buy this... this children's cereal, that is just the opening they need to socially destroy me.  No, this week I shall go with Raisin Bran once again!"  Anyone who is too embarrassed to buy a box of cereal probably shouldn't be shopping unsupervised. Personally, I have no problem buying kid cereal.  Kid cereals are delicious.  I eat Lucky Charms and don't feel shame.  I'm sure everyone knows Cinnamon Toast Crunch tastes like awesome no matter how old they are, so why bother with this commercial in the first place?

Second, by the wife's annoyed tone when she says, "Frank.  Shut it," it's pretty obvious this isn't the first time he wasn't able to start breakfast until he showered his cereal with sexy compliments.  What is wrong with him, and more importantly, how did he pull himself away from the seductive life of cereal-praising to find himself a wife?  She must've lost a bet at some point, and she lost bad.

There is a second commercial like this.  It's a sequel I guess.  Now, instead of Frank wooing his cereal, it's his kid.  Also talking like Isaac Hayes.  Then the creepy little bastard asks Frank, "Who's your daddy?"  I think I see what's going on at the wacky cereal-pleasing household.  Lots and lots of incest, with the six-year-old kid as the dominant one. Congratulations, General Mills: your cereal has turned this family into a group of sexual deviants.  Such is the awesome power of Cinnamon Toast Crunch.

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