__                                                                                                         ____. . .Only bad dudes can handle a Kia Sorento.

KIA SORENTO

Do you live an extreme lifestyle?  Do you ram your head into hard things just to prove how tough you are?  Are you so out of touch with youth and its culture (or lack thereof) that you think a Korean SUV will make you a bad dude, just like how you thought you were when you were 18 and head of the Math Club?  Well then, does Kia have a car for you!  Presenting the Kia Sorento - a vehicle so fucking extreme that the only way you can warm up to driving something this rad is to jump off a cliff before hopping in and letting the Sorento's badness take you down the road to thrilling adventure! Note: thrilling adventure is most likely an 8-hour day of sitting in a cubicle and going over profit margins and company accounting books.

The commercial starts off with a tool leaving the house in the morning to go to work, his wife at the door seeing him off, and then he puts on his helmet.  At first you think it's because he's required by the government to wear a helmet at all times to protect his giant, soft head, but instead it's for safety since after he leaves the house he jumps off of a cliff.  That's right, he built his quaint little house on top of a giant mountain.  And his Sorento is waiting for him at the bottom.  He hops in and goes off for an exhilarating day at the office.  My biggest problem is: how the fuck does he get back to his house? He obviously leaves the Sorento at the bottom of the gorge when he comes home from work so he can start the next day off with another base jump, so how does he get back up the cliff?  Is there an escalator?  A catapult?  Does he climb all the way back up there?  If it's the latter, it'd probably be time to go back to work by the time he reaches the top.  This is a perfect example of a horrible, stupid, pointless fucking commercial.  Kias are not extreme, and extreme is fucking stupid at this point anyway (like it ever wasn't).  Go for a new angle, like how you have the universe's best warranty (since the cars usually break down after six months anyway).  Idiots.

UPDATE 2/26/09: After looking around on the internet for YouTube clips of these commercials, I found out that this commercial was actually for a Suzuki Grand Vitara, not a Kia Sorento.  It's an honest mistake really since it's pretty much the same fucking car.  Pretend every time I wrote Kia it really said Suzuki.  You probably didn't even notice.

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